Icons

Campaign Commander™ helps Icons™, specialists in 100% authentic sports memorabilia to improve deliverability and increase campaign effectiveness

Engaging more closely with our customers and driving business through our email marketing strategy is vitally important to our business. In addition to helping us to improve our data quality, the Emailvision team helped us to better segment our customers and ensure that our communications are even more targeted and relevant, leading to exciting increases in campaign deliverability and improved ROI.

Dan Jamieson,

Managing Director, Icons

Challenges

Needed improved strategy for customer segmentation and targeting

Data quality and deliverability issues, leading to high bounces and poor open rates

Key Achievements

Increase in email deliverability through data cleansing
Significant increases in campaign effectiveness through improved segmentation
Open rates up by over 240%
Click-through rates increased from under 5% to over 20%
Regular reporting processes put in place to ensure continuous improvement

About Icons

Icons are renowned specialists in 100% authentic, signed sports memorabilia. Specialists in football merchandise, for over 13 years Icons have worked with some of the biggest names in the game including Pele, Diego Maradona, Eric Cantona, Cristiano Ronaldo, Lionel Messi, and Fernando Torres. Primarily an online business serving customers worldwide, they also provide signed memorabilia to exclusive outlets such as Harrods.

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Email- en mobile marketing

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